Advertiser terms

1. Who you are dealing with

Advertising on DriveAgent News is sold by ADME Advertising Pty Ltd, trading as DriveAgent [proposed, to be confirmed] (ABN 46 613 333 592 [proposed, to be confirmed]), referred to here as “we” or “us”. “You” means the advertiser or the agency booking on the advertiser’s behalf. An agency booking for a client confirms it has authority to bind that client, and both are responsible for payment.

2. Bookings

A booking exists only once we issue a written booking confirmation and you accept it. The confirmation records the package, placements, publication addresses, dates in Melbourne time, rotation or exclusivity, the agreed price and any special conditions. Where a confirmation and these terms differ, the confirmation applies to that booking. Enquiries, quotes and availability checks do not reserve inventory.

Once confirmed, the commercial terms of a booking do not change. A change to price or scope needs a new or amended confirmation that both parties accept.

3. Price, GST and payment

Prices are fixed for each booking and stated in Australian dollars. Prices are quoted excluding GST, and GST at 10% is added on our tax invoice [proposed, to be confirmed]. Bookings made online through your advertiser account are paid in full by card when you book. For other bookings we invoice at confirmation unless the confirmation says otherwise, and payment is due within 30 [proposed, to be confirmed] days of the invoice date. We may pause or cancel undelivered advertising while an invoice is overdue.

4. Cancellations and changes

You may cancel a booking by written notice at least 30 [proposed, to be confirmed] days before its start date without charge. For later cancellations, or cancellations after a campaign has started, a charge of 50% of the price of the undelivered booking period (25% for bookings of four weeks or less cancelled at least 7 days before the start date) [proposed, to be confirmed] applies. Changing dates or placements depends on availability and is confirmed in writing.

5. Artwork and destinations

Supply separate desktop and mobile artwork that meets our published specifications at least 5 [proposed, to be confirmed] business days before the start date. All artwork and destination pages are reviewed before delivery and must meet our advertising standards. If artwork arrives late or is not approved, the booking period is not extended unless we agree otherwise in writing.

Destinations must be HTTPS pages you control or are authorised to promote. You may not change a destination to different content during a campaign without our approval.

6. Delivery, reporting and make-goods

We schedule advertising for the confirmed placements and dates. We do not guarantee impressions, clicks, leads, sales or a share of traffic, and rotation weight is not a guaranteed share of impressions. Reports count advertisements selected, rendered, measured as viewable and clicked, as defined in your report. For a sponsored comparison suggestion, a click means the reader added the suggested offer to their comparison; it is not a visit to your website. They are our first-party measurements, not independent audience figures.

If a confirmed placement is unavailable for a material period because of our error or an outage we control, we will offer an equivalent make-good period or a pro-rata credit for the undelivered period. This is your remedy for under-delivery.

Reports are provided for your own campaign evaluation. Do not publish them, or present them to third parties as audience or reach claims about DriveAgent News, without our written consent.

7. Tracking

We serve approved static images from our own systems and measure delivery ourselves. Third-party tags, tracking pixels, scripts and cookies are not accepted in advertisements. Tracking parameters in the destination URL are allowed, but they must not carry personal information.

8. Your responsibilities

You confirm that your advertisements and destination pages are lawful, accurate and not misleading, and that you hold the rights to everything in them. They must comply with the Australian Consumer Law, applicable credit and finance advertising rules, and industry codes that apply to vehicle advertising. You are responsible for your advertising content and destination pages, including claims made about vehicles, prices, offers and finance.

9. Our editorial independence and rights

Advertising does not buy editorial coverage, influence our reporting or give you review rights over articles. Display banners are labelled “Advertisement”. Paid comparison suggestions are labelled “Sponsored”, with the sponsor named where available, and do not change our editorial offer listings or their order. We may decline, pause or remove any advertisement that does not meet our standards, the law or these terms, and may pause a campaign that would appear beside coverage where it is inappropriate. We will tell you promptly if we do. Where removal is not caused by your breach, a make-good or pro-rata credit applies.

10. Liability

Nothing in these terms excludes rights you have under the Australian Consumer Law that cannot be excluded. Subject to that, our total liability for a booking is limited to the fees paid or payable for the affected booking [proposed, to be confirmed], and neither party is liable for indirect or consequential loss.

11. Privacy and general

We handle personal information in advertising enquiries and bookings under our privacy policy. These terms are governed by the law of Victoria, Australia [proposed, to be confirmed]. We may update these terms for future bookings; confirmed bookings keep the terms in place when they were confirmed.