MMS formalises Australian growth partnership with BYD and DENZA

McMillan Shakespeare Group has formalised its Australian partnership with BYD, extending the arrangement to DENZA and saying the deal strengthens its novated leasing push across dealers, OEMs and EV buyers.

DriveAgent NewsroomPublished 25 September 2026 at 12:14 pmUpdated 25 September 2026 at 1:20 pm

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Concept illustration for: MMS formalises Australian growth partnership with BYD and DENZA — AI-generated contextual editorial illustration inspired by this story. People and settings are illustrative, not a depiction of a manufacturer vehicle or the reported event. DriveAgent · AI illustration · AI-generated editorial illustrationMMS positions BYD and global OEM partnerships for growth as novated leasing accelerates

What matters

MMS says it has formalised its Australian partnership with BYD, expanding collaboration across demand generation, customer acquisition, dealer engagement, digital integration and ownership solutions.
The relationship also extends to DENZA, with MMS appointed as a strategic leasing partner to support the brand’s introduction to the Australian SME market through Oly’s novated leasing model.
MMS says its direct BYD partnership was recently formalised during a visit to BYD’s headquarters in China.
MMS reports FY26 novated leases increased to 90,000, BEV sales rose 113% and BEVs accounted for 61% of all new novated lease sales.
NALSPA estimates the Federal Government’s Electric Car Discount has helped place more than 100,000 EVs on Australian roads, lifting BEV market share from 1.7% in 2021 to 8.7% in 2025.

BYD partnership formalised, with DENZA added to the channel

McMillan Shakespeare Group has formalised its partnership with BYD in Australia, saying the arrangement deepens collaboration across demand generation, customer acquisition, dealer engagement, digital integration and ownership solutions. The company said the relationship was recently formalised during a visit to BYD’s headquarters in China. MMS also said the partnership extends to DENZA, BYD’s premium new energy vehicle brand, with MMS appointed as a strategic leasing partner to support DENZA’s introduction to the Australian SME market through Oly’s digital-first novated leasing model. ¹

What MMS says it is doing for OEMs and dealers

MMS describes itself as a digital-first automotive growth partner that connects vehicle manufacturers, dealer networks, finance providers and customers through its novated leasing ecosystem. It says its dealer digital platform gives dealers a pathway to identify novated leasing opportunities, refer customers, track progress and support faster conversion, while giving OEM partners greater visibility over demand generation, dealer engagement and customer outcomes. The company says it works directly with OEMs and dealers to create demand, educate customers, support dealership activation and manage the end-to-end novated leasing experience across its Maxxia, RemServ and Oly brands. ¹

Volume, EV mix and FY26 performance

MMS says its FY26 results show the commercial scale of the model, with novated leases increasing to 90,000, up 13.5%, and group novated lease sales rising 8.4%. The company says new battery electric vehicle sales were up 113% in FY26, with BEVs representing 61% of all new novated lease sales. It also reported a 42% increase in users of the MMS dealer platform and said internal benchmarking showed new novated sales growth ahead of the market in the second half. ¹

The company also said its automotive ecosystem continues to expand beyond BYD and DENZA, naming partnerships with GWM, MG Motor, Polestar and Tesla, alongside strategic finance relationships including Volkswagen Financial Services Australia, which represents Volkswagen, Audi, Škoda and CUPRA. ¹

Market context and the Electric Car Discount

MMS linked the partnership push to the broader growth of novated leasing as an access channel for EVs and lower-cost ownership. The company said the Federal Government’s Electric Car Discount has supported uptake, and it cited National Automotive Leasing and Salary Packaging Association estimates that the policy has helped place more than 100,000 EVs on Australian roads, while battery electric vehicle market share increased from 1.7% in 2021 to 8.7% in 2025. ¹

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