CarExpert chief executive Rielly exits, founders take interim control

Rielly exits as founders take interim control

CarExpert says chief executive Damon Rielly has left the business after four and a half years, with founders Paul Maric and Alborz Fallah stepping into interim co-chief executive roles. The company’s announcement says Rielly has now exited the business, while the release itself describes Maric and Fallah’s roles as interim. It does not name a permanent successor, set out a search process or include a quote from Rielly. ⁴

What CarExpert says changed during his tenure

In its statement on the change, CarExpert says Rielly’s tenure covered a period in which the company moved from media into transactions and into a second market. It links that period to the launch of its large-scale car buying service in October 2025, the opening of a New Zealand operation in February with five foundation partners, and the release of its Sales Atlas new-vehicle market data tool in June. Those details are presented by CarExpert as context around the leadership change rather than as a formal explanation for it. ⁴

Scale and operating model

CarExpert says it has more than two million Australian views across its website and video channels, a marketplace generating thousands of new-vehicle enquiries and hundreds of vehicle sales, and more than 1,200 dealer partners nationally. The release does not state the period covered by the reach, enquiry or sales figures, so they should be read as company claims without a specified timeframe. ⁴

CarExpert’s investor page says the business was founded in 2020 by Alborz Fallah, Paul Maric and Anthony Crawford. It describes CarExpert as a new-car specialist that combines independent automotive journalism, buying tools and a marketplace connecting buyers with dealers, with support across the journey from first interest through to delivery. ¹

Earlier company descriptions of growth and distribution

When announcing a partnership with Australia Community Media, CarExpert said its content would be syndicated across ACM’s network of more than 100 digital and print mastheads, reaching more than 4.9 million regional and rural Australians. In that report, CarExpert chief executive Damon Rielly said the deal would enhance reach, consumption and trust. ²

CarExpert also said in October 2025 that it had launched CarExpert Exchange as Australia’s first large-scale new vehicle buying service. The company said the service combined reviews, human expertise and technology, and that it was designed to handle the process from initial quotes through to final delivery. ³