Mazda rolls out driveaway pricing on 6e and CX-6e electric models weeks after launch

Nationwide driveaway pricing arrives early

Mazda has rolled out nationwide drive-away pricing on the 6e electric sedan and CX-6e electric SUV, in a move that comes just three months after the 6e entered Australian showrooms and days before the CX-6e's local launch, as reported by drive.com.au. According to Redbook data cited in that report, the campaign delivers estimated savings of up to about $2,600 per vehicle. Under the campaign, the 6e is priced from $52,990 drive-away for the GT and $56,990 drive-away for the Atenza, with an additional $1,000 applying to each grade in Western Australia. ¹

The deals tracker zecar, which lists the campaign as the 'Mazda 6e and CX-6e Driveaway Offer' published on 23 September 2026 and running until 31 December 2026, matches the advertised lead prices: the 6e E35 GT hatchback from $52,990 driveaway and the CX-6e E35 GT medium SUV from $56,990 driveaway. ³

What the driveaway price covers

Per zecar's listing, the driveaway pricing includes 12 months registration, compulsory third party insurance, stamp duty, statutory charges and dealer delivery. Premium paint is not included, and terms and conditions apply. These campaign figures are drive-away prices for the Australian market and are separate from the models' list pricing, which excludes on-road costs. ³

Dealer pages confirm the campaign is live at the retail level. Nowra Mazda in NSW lists both the 6e E35 GT and CX-6e E35 GT under its current driveaway offers, with the same inclusion structure covering registration, CTP, stamp duty, statutory charges, dealer delivery and administration charges, while noting final pricing may vary according to personal circumstances. Western Plains Mazda in Dubbo likewise advertises 'The All-Electric Mazda 6e & Mazda CX-6e Driveaway Offers' on its CX-6e model page. ⁵⁴

Stock is on hand at some dealers: Nowra Mazda lists a new 2026 Mazda 6e E35 Atenza hatchback in stock at $57,967 drive-away, a figure close to but distinct from the headline Atenza drive-away price, reflecting vehicle-specific pricing at that dealership. ⁵

Launch pricing and the pre-order offer

The driveaway campaign follows the models' launch pricing: GoAuto reports the 6e launched in Australia from $49,990 plus on-road costs, undercutting its Tesla Model 3 rival, while the CX-6e opened at $53,990 plus on-road costs. zecar's listing for the CX-6e quotes the same $53,990 before on-road costs figure. ²³

The CX-6e also reached the market with a pre-order incentive. According to zecar, Mazda Australia offered the first 1,000 customers who pre-ordered the 2026 CX-6e GT a free upgrade to the Azami grade, valued at up to $3,000, with the offer expiring on 30 September 2026 and first deliveries expected in September 2026. ³

The speed of the shift to campaign pricing has drawn attention. Drive.com.au's reporting characterises the rollout as price cutting 'after just weeks' for the 6e in the Australian market, with the Ground News summary noting the move precedes the CX-6e's Australian launch by days. ¹

The vehicles: specifications on offer

The 6e is advertised by Nowra Mazda as a rear-wheel-drive electric hatchback with 190kW of power, a 78kWh battery and up to 560km of WLTP range under test conditions, with 194kW DC fast charging taking approximately 15 minutes to charge from 30 to 80 per cent. Equipment highlights include a 14.6-inch touchscreen, a 10.2-inch digital instrument cluster, a 14-speaker Sony sound system, a panoramic sunroof with electric sunshade, 19-inch alloy wheels on the GT, and a 336-litre boot expanding to 1,074 litres with the rear seats folded, plus a 72-litre under-bonnet compartment. Braked towing capacity is up to 1,500kg. ⁵

The CX-6e, Mazda's first electric SUV, offers up to 484km of WLTP range on the GT grade according to Western Plains Mazda, with the same 190kW rear-wheel-drive output, 194kW DC fast charging and 1,500kg braked towing capacity. Its equipment is headlined by a 26.45-inch 5K centre display, a 1,280W 23-speaker sound system, 360-degree view monitoring, augmented-reality active driving display, and boot capacity of 468 litres expanding to 1,434 litres plus an 83-litre frunk. The Azami grade adds 21-inch wheels and digital exterior and interior mirrors; the dealer page notes some shown features, including digital mirrors, are depicted via overseas models and that a purple interior is not available in Australia. ⁴

Independent overseas testing offers a early read on the SUV. Carzone's Dave Humphreys, reviewing the right-hand-drive CX-6e in Ireland, praised the driving experience, passenger space and material quality, and described the 26-inch touchscreen as among the segment's largest, while flagging over-reliance on the touchscreen system and noting light steering. His review quotes 258hp and 290Nm from a 78kWh LFP battery with an official range of 468km under Irish market conditions, figures that differ from the Australian-market WLTP range of 484km quoted for the GT grade, reflecting different market specifications and test bases. ⁶

Why the pricing push matters for Mazda Australia

The pricing move lands amid changing market conditions. GoAuto reports that in August 2026 battery electric vehicles accounted for 24.9 per cent of Australian new vehicle registrations, with petrol and diesel prices rising sharply in September amid renewed conflict in the Strait of Hormuz and the Bab el-Mandeb Strait. ²

Speaking to GoAuto, Mazda Australia managing director Vinesh Bhindi said the sustained fuel supply crisis had triggered significantly stronger demand for battery electric vehicles and required the company to recalibrate its planning. 'Consumers have started to accept EV as a viable option in their lifestyle,' he said. 'We think our two BEV cars will play a bigger role as we move forward than we probably planned eight months ago.' ²

The models carry commercial weight for the brand. GoAuto reports the 6e recorded 693 registrations as sales commenced between July and August, that the CX-6e is expected to be the stronger seller given its crossover shape, and that the two EVs need to make a significant contribution to Mazda's 2027 sales to help the brand avoid penalties under the New Vehicle Efficiency Standard. The company delivered 53,163 vehicles from January to August 2026, down 15.9 per cent year-on-year. ²

Bhindi also told GoAuto that Mazda is talking with its long-standing Chinese partner Changan about a third and fourth electric model, with an expansion widely expected in 2027 or 2028, and confirmed with an emphatic 'Absolutely' that Mazda Australia will rely more heavily on Changan for its BEV products. He emphasised that the Nanjing plant building the 6e and CX-6e operates as a fully-fledged Mazda factory within the partnership, and that Mazda's Frankfurt-based European development team led ride and handling work, with Australian testing also carried out. ²