GIIAS 2026 closes with 496,378 visitors, 37 new vehicle launches and a 30 per cent test-drive rise

A strong close at ICE BSD City

The 2026 GAIKINDO Indonesia International Auto Show concluded on Sunday 9 August after 11 days at the Indonesia Convention Exhibition (ICE) in BSD City, Tangerang Regency. GAIKINDO's closing figures, reported by IDN Times and separately by Okezone's Ototekno, put attendance at 496,378 visitors, just shy of half a million, with the organiser also crediting the show with 37 new vehicle launches over the run. ³²

The official show profile had set the main exhibition for 30 July to 9 August 2026, with an opening ceremony and VIP day on 30 July and public days from 31 July through 9 August. Okezone's closing report matches those dates, noting the show ran at ICE BSD Tangerang from 30 July to 9 August. One account, KabarBursa, opens its show dates at 29 July; the official organiser profile remains the authoritative reference for the 30 July opening. ¹²⁵

This was the 33rd holding of GAIKINDO's automotive exhibition since the series began in 1986, according to the organiser's own show profile, which describes GIIAS as the largest international-scale automotive exhibition in Indonesia and Southeast Asia and a member event of the International Organization of Motor Vehicle Manufacturers (OICA). IDN Times and Motomobinews describe the 2026 edition as one of the largest stagings in the show's history, on the strength of the brand count alone; the organiser's figures do not state an attendance record. ¹³⁴

Visitor behaviour: five-hour stays and a test-drive surge

Beyond headcount, the organiser highlighted how long visitors stayed. IDN Times reports that the average visitor spent about five hours on site, and that GAIKINDO's daily chair and exhibition organiser, Anton Kumonty, attributed the longer dwell time to the widening brand and model choice, including the 37 new vehicles launched during the show. Visitors, he said, spent more time at the venue, giving exhibitors a greater opportunity to interact with prospective customers. ³

Test-drive activity was the other headline metric. Motomobinews, citing GAIKINDO data, records more than 26,000 test-drive trips across the 11 days, an increase of roughly 30 per cent on the previous year's edition. IDN Times and Okezone's Ototekno report the same figures, and Okezone also cites the 26,000-trip total and the 30 per cent rise. GAIKINDO frames these as trips and interactions, not sales: visitor counts are not necessarily unique people, and a test drive is not a transaction. ⁴³²

Kumonty's fuller written statement, quoted by KabarBursa, stressed that comfort and visitor safety remained a primary focus throughout the show even as more brands and products kept attendees on site longer, ensuring every brand had an equally broad chance of being visited. ⁵

The exhibitor mix

GAIKINDO counted more than 65 automotive brands at this edition, comprising 43 passenger-car brands, seven commercial-vehicle brands, 13 motorcycle brands and five coachbuilding (karoseri) companies, according to IDN Times and Motomobinews. These are the organiser's own category counts; we have not derived a single deduplicated brand total from them. ³⁴

More than 150 supporting-industry brands also took part, per IDN Times, covering the suppliers and component sectors that surround the vehicle makers. Motomobinews adds that the field on display spanned electric, hybrid, plug-in hybrid, SUV, MPV and conventional vehicles alongside safety and connectivity technologies, reflecting the widening product mix Indonesian buyers now face. ³⁴

Electrification dominated the launch stage

GAIKINDO's own mid-show report, published on 31 July 2026, framed the 37 launches around electrification, with Toyota, Honda, Hyundai, iCAR and Changan among the makers bringing hybrid, plug-in hybrid, battery-electric and range-extended models. GAIKINDO chairman Putu Juli Ardika, speaking at the show's Exclusive Media Day at ICE BSD City, said the national industry was projected to stay on a positive path through 2026, supported in part by the new models debuting at GIIAS. ⁶

Toyota brought three new models and continued its multi-pathway strategy. Takuya Yokohama, President Director of PT Toyota-Astra Motor, said in remarks reported by GAIKINDO that no single technology answers every mobility need. The highlights were the New Land Cruiser 300 Hybrid EV, pairing the V35A-FTS 3.5-litre twin-turbo V6 petrol engine with an electric motor, and the New bZ4X Touring Battery EV. ⁶

Honda introduced the Super-ONE as an early step in its Indonesian electrification push, but with a sharply limited rollout: GAIKINDO's report states Honda will supply only 100 units of the Super-ONE to Indonesian customers across 2026. HPM's Sales and Marketing Director Yusak Billy described it as an electric vehicle for buyers who do not want to lose Honda's characteristic driving feel. ⁶

Hyundai broadened its electric line-up with the Palisade Hybrid, an electric Staria, and the Ioniq 3 and Ioniq 9, while also displaying the Neira Electric prototype developed specifically for Indonesian customers. GAIKINDO's report is precise on status: the Ioniq 3 had not been marketed in Indonesia and was shown only as a European-sourced display car, the electric Staria was open for orders, and the Neira Electric remained a prototype under further development. Separately, iCAR showed the V27 range-extender, pairing an electric motor with a petrol engine acting as a generator, and Changan marked its GIIAS debut by launching the Nevo Q05 electric SUV, with a stated range of up to 462 kilometres. ⁶

These launch and availability claims are anchored to the event and the Indonesian market. They say nothing about availability in Australia, and prototype and display-status models should not be read as production commitments for any market. ⁶

The sales context behind the show

The show closed against a market already growing. KabarBursa, citing GAIKINDO data, reports June 2026 wholesales of 77,550 units, up 32.9 per cent on June 2025's 58,363, and retail sales of 74,507 units, up 19.6 per cent year on year. For the first half of 2026, wholesales reached 436,564 units, up 15.9 per cent, with retail sales of 433,848 units, up 10.5 per cent. GAIKINDO's full-year national sales target stands at 850,000 units, meaning the industry had reached roughly 51.4 per cent of the wholesale target at the half-year mark. ⁵

Electrified vehicles were growing far faster than the overall market. KabarBursa, again citing GAIKINDO figures, reports first-half 2026 wholesales of 69,739 battery-electric vehicles, up 80.8 per cent, 42,366 hybrids, up 47 per cent, and 5,003 plug-in hybrids, up 187.4 per cent. Combined, that is 117,108 electrified units, about 26.8 per cent of national wholesales, so more than one in four vehicles distributed to dealers in the half-year was electrified. KabarBursa's own analysis is that the show's real test is converting visits into transactions, with September a more revealing month than August, since GAIKINDO has previously noted sales typically rise about a month after a motor show. That is the publication's analysis, not an organiser claim, and no post-show sales outcome can be asserted within this retrospective's scope. ⁵

Industry Minister Agus Gumiwang Kartasasmita, quoted by GAIKINDO's report from 30 July, described GIIAS as more than a venue for transactions, calling it a place where the future of Indonesian mobility is offered before it arrives on the country's roads. ⁶

What comes next in the GIIAS calendar

The Tangerang show's close does not end the 2026 series. IDN Times and Motomobinews, reporting the organiser's schedule, list GIIAS The Series 2026 stops at Surabaya (26–30 August, Grand City Convex), Bandung (9–13 September, Sudirman Grand Ballroom), Semarang (30 September–4 October, Muladi Dome) and Makassar (28 October–1 November, Summarecon Mutiara Makassar). ³⁴

GAIKINDO is also expanding the series with a new city: GIIAS Bali is scheduled for 27–31 January 2027 at The Meru Sanur, per IDN Times and Motomobinews. Chairman Putu Juli Ardika thanked the public for filling the exhibition across the 11 days, saying the enthusiasm showed the Indonesian automotive industry holds a special place with the public, and GAIKINDO expressed hope that the 2026 edition would deliver positive impact for exhibitors, sponsors and partners alike. ³⁴⁵