Ferrari Luce confirmed for Australia at $991,446, first deliveries not due until late 2027

Pricing and delivery timing confirmed

Ferrari Australasia has confirmed that its first all-electric vehicle will cost $991,446 before on-road costs in Australia, with first customer deliveries commencing during the fourth quarter of 2027. CarExpert reported the confirmation, noting the price sits just under $1 million and that buyers will face a wait of more than a year. ¹

GoAuto and Man of Many reported the same figure and timing from the car's Australian debut events, both explicitly labelling the price as excluding on-road costs. Man of Many reported European pricing from €550,000, approximately A$890,733 — a different market and price basis from the Australian list price. ⁴⁵

What Australian buyers are being quoted

At $991,446 before on-road costs, CarExpert positions the Luce between the 296 Speciale ($984,020) and the 849 Testarossa Assetto Fiorano ($1,010,485), and roughly $150,000 above the V12-powered Purosangue, priced from $839,992 before on-roads. All comparison prices are on the same pre-on-road-costs basis. ¹

GoAuto reports the Luce becomes the most expensive electric vehicle ever to go on sale in Australia, ahead of the $933,000 Rolls-Royce Spectre Black Badge, and expects options and on-road costs to push most buyers' final figures past $1 million. Zecar lists the car on sale in Australia in a single variant at the same $991,446 RRP before on-road costs. ⁵⁷

Battery, charging and range: claimed versus estimated

Ferrari's specifications, as reported by CarExpert, GoAuto and Man of Many, centre on a 122kWh battery built in-house, an 800V electrical architecture and a claimed range of more than 530km on the WLTP cycle, with DC fast charging at up to 350kW. These are manufacturer figures on the European WLTP test, not Australian test-cycle results. ¹⁴⁵

Zecar's Australian specification pages add detail: it lists battery chemistry as NMC with 122kWh total capacity and 117kWh usable, an average DC charging rate of 273kW, a 10–80% DC charge time of 18 minutes and 22kW AC charging taking 6 hours 15 minutes. Its real-world combined range of 511km is a Zecar estimate, not a measured figure, calculated from the WLTP result and body shape at an assumed 70km/h average. ³⁷

Zecar also lists a three-year, unlimited-kilometre vehicle warranty with an eight-year battery warranty, and no V2L, V2H or V2G support. The car is not yet rated by ANCAP. ³

Performance and platform as Ferrari describes them

Ferrari claims four permanent-magnet motors — one per wheel — producing 772kW and 990Nm, with 0–100km/h in 2.5 seconds, 0–200km/h in 6.8 seconds and a 310km/h top speed. GoAuto reports the front motor pair is shared with the F80 hypercar, while the rear units are new. Man of Many adds 23-inch front and 24-inch rear wheels, the largest fitted to a series-production Ferrari, and describes the battery pack as a structural element of the chassis. ¹⁴⁵

Man of Many, reporting from Ferrari's material, details active suspension, four-wheel steering, a Vehicle Control Unit updating targets 200 times per second, and an energy recovery system Ferrari says can extend range by up to 20 per cent on winding routes. Man of Many attended the Sydney preview in person; its impressions are limited to static inspection, as the car has not yet been driven by reviewers. ⁴

At 2260kg kerb weight, the Luce's mass relative to the Purosangue is reported inconsistently. CarExpert states the Luce is roughly 400kg heavier than the SUV, while GoAuto describes the 2260kg figure as just 80kg over the V12 Purosangue. Both accounts cannot be correct, and neither outlet's comparison is resolved by the other; both are reported here as stated. On one point the sources agree: Ferrari says the low-mounted battery gives the Luce a centre of gravity 95mm lower than the Purosangue. Dimensions reported by GoAuto are 5026mm long, 1999mm wide with a 2961mm wheelbase. ¹⁴⁵

Demand, controversy and a record auction result

CarExpert reports the Luce sold out its 2026 production allocation within months of its May reveal, including immediate orders from Australia and New Zealand, with sources familiar with Ferrari's internal forecasts suggesting just under 500 examples aimed for 2026 — a figure GoAuto and cars24.com.au repeat as unconfirmed. GoAuto reports that Ferrari Australasia president Michele Comelli told the Australian Financial Review that Australian orders arrived as soon as the car could technically be configured, with substantial non-refundable deposits lodged despite deliveries being more than a year away. ¹²⁵

The design, developed with LoveFrom — the collective founded by Sir Jony Ive and Marc Newson — has divided opinion, with former chairman Luca di Montezemolo publicly suggesting the car should not carry the Prancing Horse badge. CarExpert, citing the Financial Times, reports Ferrari's shares fell more than 8 per cent in the session after the reveal before recovering. ¹⁴

In a notable marker of demand, CarExpert reports the first production chassis from the Luce program fetched US$40 million at the RM Sotheby's Monterey auction, which it converted to about A$55.85 million. GoAuto reported the same sale as roughly A$61.4 million, reportedly the most expensive new car ever sold at auction; the two outlets' Australian-dollar conversions differ. The car wore a unique Tailor Made charity specification with colour-shifting Madreperla Semi-Gloss paint and bespoke interior trim. ¹⁵

Ahead of deliveries, the sole Luce in Australasia is a left-hand-drive exhibition car, which Ferrari Australasia is displaying at its Sydney flagship showroom before touring Brisbane and Melbourne over four weeks, per GoAuto and Driven Car Guide. Until the Q4 2027 delivery window, showroom previews are the tangible local milestones; no first-delivery date beyond the quarter has been reported. ⁵⁶²