Hyundai signs three-year Fremantle Dockers sponsorship with $1,000 member cashback
Hyundai Motor Company Australia has become the Fremantle Dockers' first official automotive premier partner in a three-year AFL and AFLW deal, with eligible 2027 full-season members able to claim up to $1,000 cashback on a new Hyundai from 1 November 2026.
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Three-year AFL and AFLW partnership confirmed
Hyundai has signed a new three-year deal as premier partner of the Fremantle Dockers, covering both the AFL men's team and the AFLW side, with the agreement running until at least 2029. The West Australian first reported the deal on 24 October 2026, describing the Dockers as joining Carlton and Brisbane as Hyundai's third AFL club sponsorship. 21
The partnership makes Hyundai the first automotive brand to hold an official partnership with the Dockers in the club's history. South Korean business publication Global Economic reported the signing on 25 October, citing The West Australian's report and noting the dual AFL and AFLW premier-partner arrangement. 12
Fremantle arrives at the deal fresh from its second AFL Grand Final appearance, with Torque Cafe noting Brisbane Lions beat the Dockers last month to win their third consecutive premiership. 3
Branding, stadium presence and fan activations
Hyundai's logo will feature on the upper back of both the AFL and AFLW guernseys as well as on official training gear, according to The West Australian. The agreement also includes branding in key areas of the Dockers' home ground, Optus Stadium, plus fan activations designed to engage members and fans throughout the AFL and AFLW seasons. 21
Both parties framed the deal as broader than a logo placement. Fremantle chief executive Simon Garlick said the partnership reflected Hyundai's confidence in the club and its community, while Hyundai Motor Company Australia chief operating officer Gavin Donaldson said it was not a conventional sponsorship, pointing to the club's youth, energy and hunger for evolution, and to commitments on sustainable communities and grassroots value for West Australians. 21
Member cashback offer from 1 November 2026
The partnership carries a direct customer benefit: from 1 November 2026, all 2027 full-season Fremantle members will be eligible for up to $1,000 cashback when buying a new Hyundai through an authorised Hyundai dealer. The offer runs across the 2027 season, with The West Australian and Torque Cafe both reporting the same terms and start date. 231
Hyundai has also flagged further offers and activations for Fremantle members and fans in the lead-up to the 2027 season, which Global Economic reported would be announced progressively ahead of the season opening. 12
As with any dealer-linked offer, the cashback amount and eligibility conditions should be confirmed with Hyundai or an authorised dealer at the time of purchase; the sources report the headline terms but not the full conditions attached to individual models. 21
GWM expands AFL and NRL sponsorship portfolio
In a separate off-season move reported by Torque Cafe, GWM has entered a multi-year partnership with the Parramatta Eels, with the brand set to take up space on the sleeves of the Eels' NRL and NRLW jerseys in 2027. Torque Cafe notes the deal launches amid GWM's own bid to vault into the Australian market's top five, and that GWM is already a partner of the New Zealand Warriors. 3
A 40-year Western Australian connection
Hyundai's West Australian history underpins the deal. In 1986, John Hughes and Perth entrepreneur Alan Bond opened Australia's first Hyundai dealership in Perth, and over the following four decades Hyundai has delivered more than 2.2 million vehicles to Australian customers, growing into one of the country's biggest automotive brands. Torque Cafe adds that Hyundai is now a consistent top-five player in the local market. 213
The Fremantle deal sits within a crowded AFL automotive sponsorship landscape. Torque Cafe lists Ford's long-standing Geelong Cats partnership dating to 1925 as the world's longest-running professional sporting sponsorship, alongside Toyota with Adelaide, Nissan with Hawthorn, Mazda with North Melbourne, Volkswagen with Sydney, Chery with St Kilda and GWM with Richmond. 3
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