My OJ Club tops 8000 members as Omoda Jaecoo builds its Australian owner community

Owner club passes 8000 members

Omoda Jaecoo's Australian owner community has grown to more than 8000 members since launching earlier this year, according to AutoTalk Australia, which reported the company's announcement on the programme's progress. The club, known as My OJ Club, offers owners access to events, vehicle information, service updates and other member benefits, and owners can register through the My OJ Club website to receive vehicle information, service details and updates about future events. ¹

AutoTalk Australia reports that Omoda Jaecoo intends to expand the programme as its Australian customer base grows, with new activities designed to bring owners together and support the ownership experience. The membership milestone reflects a customer base that the company's own Australian communications describe as growing steadily through 2026, driven largely by electrified models. ¹²

Events held and planned

My OJ Club's first event was held in April and gave members an exclusive preview of two models: the petrol-powered J5 and the J8 SHS-P plug-in hybrid. Since then, according to AutoTalk Australia, the company has hosted several movie nights and a viewing party for a Socceroos World Cup fixture at Wanderers Football Park. ¹

The next event is scheduled for Melbourne, where a drive-in movie night is planned for October 3. AutoTalk Australia reports that further events are planned for Adelaide in November and Perth in December, extending the programme beyond the eastern seaboard as the club's membership grows. ¹

The Australian event programme sits alongside the brand's broader community-based engagement approach overseas. In Malaysia, Omoda | Jaecoo unveiled GEN-O MALAYSIA in June 2026, a dedicated lifestyle community intended to bring together current and future owners through exclusive experiences, with a launch event on June 20 that drew more than 250 guests and approximately 135 vehicles. ⁴

Sales backdrop: electrified models leading

The growth of the owner club coincides with a strong run of electrified sales for the brand in Australia. Omoda Jaecoo Australia reported on its own news site that new energy vehicles made up 74 per cent of its total deliveries in July, a traditionally slower month, with 2135 registrations recorded overall and 1571 of those electrified vehicles. ²

According to the company's Australian news release, the Jaecoo J5 EV led the July result with 1262 sold, and more than 7700 J5s have been delivered since its introduction, 7192 of them EVs. The company also states the J5 EV was the best-selling small electric SUV in May and the seventh most popular vehicle overall that month. ²

Omoda Jaecoo Australia says that across Super Hybrid and EV models, more than 9000 vehicles have been delivered to Australian customers in 2026, accounting for 82.5 per cent of the brand's 10,943 sales. The company also cites global momentum, claiming 56,188 global NEV sales in June, a 310 per cent year-on-year increase, and reporting that the J7 SHS-P achieved 23,840 UK sales in the first half of 2026, making it the third most popular car in that country and the brand the best-selling PHEV brand in the UK. These figures are company-reported and DriveAgent has not independently verified them. ²

The line-up itself continues to expand. Omoda Jaecoo Australia announced the introduction of its next generation of Super Hybrid products, including the J5 SHS-H and the seven-seat J8 SHS-P, both of which it says are rolling into showrooms now. The J8 SHS-P is the same model club members previewed at the April launch event, linking the community programme directly to the brand's newest product pushes. ¹²

A community strategy the brand runs globally

My OJ Club is part of a broader pattern of owner-community building across Omoda and Jaecoo's markets. In Malaysia, the GEN-O programme was described at its unveiling by Chery Corporate Malaysia Executive Vice President Men Lin Bo as a lifestyle community established for owners to connect, forge friendships and share experiences that embody the spirit of the brand, while Omoda | Jaecoo Malaysia head Chris Tan said the platform offers curated lifestyle experiences complementing customer aspirations. ⁴

The Malaysian launch event, as covered by Malaysiakini carrying the company's release, included football-themed interactive games and a special appearance by the AIMOGA humanoid robot, which Omoda presented as a glimpse of how emerging technologies could enhance future customer experiences. GEN-O members there also received an exclusive preview of the upcoming OMODA C7, which the company said was slated to go on sale in Malaysia in the coming months. ⁴

The company has also framed community-building as central to its brand strategy internationally. In April 2026, a PR Newswire release for Omoda and Jaecoo's activities around the Chery International Business Summit stated that brands in the new automotive era no longer compete only on product, price and performance but also seek to build communities — a statement from the company that aligns with the owner-club programmes now running in Australia and Malaysia. For Australian owners, the immediate near-term anchor points are the October 3 Melbourne drive-in movie night and the registrations open through the My OJ Club website. ³¹