Alfa Romeo Australia discounts Giulia Quadrifoglio by up to $15,000 in End of Year Sales Event

The offer and its conditions

Alfa Romeo Australia has cut the price of the flagship Giulia Quadrifoglio as part of its official End of Year Sales Event, according to CarExpert's report published October 31, 2026. The standard QV receives a $7500 factory bonus, reducing its price from $156,990 to $149,490 before on-road costs, while the limited-run Super Sport and Estrema editions attract a larger $15,000 bonus. ¹

The offers are conditional. Both bonuses apply to new and demonstrator vehicles sold by participating dealers while stocks last, with orders and deliveries required by December 31, 2026. Fleet, government and rental buyers are excluded. CarExpert frames this explicitly as a temporary promotion rather than a permanent price change, so the headline discounts should be read as a retail campaign rather than a repositioning of the model. ¹

As is standard for such campaigns, the listed prices are before on-road costs, so a buyer's final transaction price will be higher once state-based charges are added. No drive-away pricing is stated in the CarExpert report. ¹

What is on offer: the three Quadrifoglio editions

The standard Giulia Quadrifoglio is powered by a 2.9-litre twin-turbocharged V6 petrol engine producing 375kW and 600Nm, driving the rear wheels through an eight-speed automatic transmission. CarExpert cites an official 0-100km/h time of 3.9 seconds and a claimed top speed of 307km/h. The model is positioned against rivals including the BMW M3, Mercedes-AMG C63 S E Performance and Audi RS5. ¹

The Estrema edition is limited to 19 units in Australia and is listed at $186,990 before on-road costs, before the $15,000 bonus is applied. Its upgrades include carbon-fibre body additions, higher outputs of 382kW and 606Nm, and an Akrapovic titanium exhaust system that gives the car a louder exhaust note. ¹

The Super Sport edition, introduced in 2024 as a farewell edition of the Giulia QV, was initially limited to six units in Australia out of 275 globally. It is listed at $174,200 before on-road costs before the bonus. CarExpert describes its upgrades as largely cosmetic: a carbon-fibre roof, dark 19-inch 'telephone dial' alloy wheels and a black leather interior, with each car individually numbered. ¹

According to CarExpert, the Giulia Super Sport was introduced alongside a matching Super Sport edition of the Stelvio Quadrifoglio mid-size SUV, of which just three examples — from a total production run of 175 — were allocated for Australia. Regular Giulia QV production was subsequently extended through to 2027. ¹

Production history behind the discounts

The Giulia and Stelvio, first released in 2015 and 2017 respectively, share the same 'Giorgio' platform. Production of petrol variants had originally been slated to end by May 2025 under a previous Alfa Romeo plan to sell only electric vehicles from 2027. That EV-only goal was later dropped, and both Quadrifoglio models were given a production reprieve through to 2027. ¹

CarExpert, citing Autocar, reports that production of the flagship Quadrifoglio variants stopped in September 2025 before the reprieve. European order books for both QV models reopened in March 2026, with production scheduled to restart the following month. The Australian discount campaign therefore coincides with the tail of an extended production run for an ageing model line. ¹

A brand under sales pressure

The size and breadth of the discounts sit against a sharp decline in Alfa Romeo's Australian sales. CarExpert reports the brand sold just 171 cars in Australia between January and September 2026, a 53.8 per cent fall on the same period in 2025. In the full 2025 calendar year it found only 463 buyers, after annual sales declined from a previous best of 1279 in 2018. ¹

CarExpert does not attribute a motive for the campaign, and none can be established from the evidence. What is documented is that the discount applies across an aged mid-size sports sedan line-up at the end of a decade-long production run, and that the brand's local sales volume has been falling steadily for eight years. The commercial context is consistent with stock-clearance timing, but that characterisation is analysis rather than a stated manufacturer position. ¹

Overseas offers do not apply here

Alfa Romeo has been running separate promotions for Quadrifoglio buyers in other markets, which should not be confused with the Australian campaign. Motoring Research reported in August 2026 that buyers of new Giulia or Stelvio Quadrifoglio models in the United Kingdom receive a complimentary Driving Academy Sports Driving Course at the Autodromo Varano de' Melegari near Parma, Italy, if they order before November 30, 2026. Participants cover their own travel to and from Italy, accommodation and other expenses. ²

The same Motoring Research report detailed a zero per cent APR Conditional Sale finance offer in the UK on Quadrifoglio models until November 30, 2026, available over 24 to 60 months with a minimum 40 per cent customer deposit. Alfa Romeo UK managing director Jules Tilstone was quoted promoting the track-course experience. Neither the driving course nor the zero per cent finance offer is part of the Australian End of Year Sales Event described by CarExpert, and no comparable finance terms are stated for the Australian campaign. ²

In the United States, dealer marketing content for certified pre-owned Giulia Quadrifoglio examples, published by a New York dealer group, describes used QV pricing and inspection considerations, including a claimed 505 horsepower output for the US-market twin-turbo V6. That material is a dealership promotion rather than manufacturer news, and its specifications, pricing and warranty terms relate to the US market and certified pre-owned cars, not to the new-vehicle offer in Australia. ³