Ford and Toyota roll out end-of-year offers worth up to $5000 on Ranger, Everest, F-150 and HiLux

Ford raises its fuel card promotion to $5000

Ford Australia has expanded its fourth-quarter fuel card promotion, now offering up to $5000 in prepaid fuel purchases on selected Ranger, Everest and F-150 models, GoAuto reports. The campaign launched this month at $4000 and has been lifted to $5000 for selected MY26.5 Ranger and Everest variants, while eligible MY27 models continue at the original $4000 level. The promotion runs until December 31, 2026 at participating Ford dealerships and is open to private and selected business fleet customers. ¹

Eligible MY26.5 Ranger variants are the XLT, Wildtrak and Tremor grades, with the Tremor priced from $75,090 plus on-road costs. On the MY27 side, the Ranger XLT 4x4 double-cab pick-up starts from $61,490 plus on-road costs in 2.0-litre guise, with the similarly configured Wildtrak from $68,590. Across Everest, eligible V6 diesel variants include Active ($66,990), Sport ($76,990), Tremor ($79,990) and the recently introduced Wolftrak ($79,990), all excluding on-road costs, with remaining MY26.5 Everest Wildtrak and Platinum V6 stock also included. ¹

Selected MY24 F-150 XLT, Lariat and Platinum models are included in the $4000 tier. GoAuto notes the updated F-150 range is priced from $114,950 for the XLT, $143,950 for the Lariat and $163,950 for the Platinum, excluding on-road costs. ¹

Ford's marketing director Ambrose Henderson framed the offer as practical support, telling the publication: "We know fuel costs are weighing on many Australians, and we want to offer practical support at a time when every dollar counts." He linked the campaign to Ford's new seven-year warranty, described below. ¹

The promotion coincides with Ford's introduction of a seven-year/unlimited-kilometre conditional warranty for new and demonstrator vehicles delivered from September 1, 2026 — an extension of the existing five-year coverage, conditional on owners completing all scheduled servicing through authorised Ford dealerships. ¹

There are material conditions on the headline value. The digital prepaid fuel card must be claimed within 90 days of purchase and can be used only at eligible fuel retailers; the offer cannot be combined with other promotions. Alternatively, customers may elect an equivalent reduction in the vehicle's purchase price instead of the card, subject to promotional conditions. ¹

Toyota answers with a finance-tied deposit contribution

Toyota Australia is offering a $4000 finance deposit contribution on selected HiLux SR5 4x4 models, joining Ford in the end-of-year incentive push. The offer applies to new and demonstrator SR5 4x4 variants manufactured between August 2025 and December 2026, GoAuto reports, with vehicles ordered and finance applications first received between September 1 and December 31, 2026, and finance agreements settled by February 28, 2027. ²

The conditions matter as much as the headline figure. Customers must finance at least $10,000 of the vehicle's purchase price through Toyota Finance, and eligibility is limited to private buyers and Bronze and Silver fleet categories, with battery-electric variants and lease products excluded. Buyers must also meet Toyota Finance's lending criteria, and applicable interest rates, fees and charges may affect the incentive's overall value. CarExpert's report specifies that diesel-powered versions of the SR5 grade are covered and that the electric HiLux SR5 — priced at $82,990 before on-road costs — is not included. ²³⁴

Importantly, the $4000 is applied towards the customer's deposit rather than offered as a direct reduction in the HiLux's advertised retail price, a structural difference from Ford's card-or-price-reduction choice. ²

What it means on the SR5 price tag

The promotion covers the three SR5 4x4 configurations. GoAuto lists the six-speed manual double-cab pick-up from $63,990, the 48-volt mild-hybrid automatic double-cab chassis at $64,490 and the similarly equipped 48-volt automatic double-cab pick-up at $65,990 — all excluding on-road costs. With the bonus applied, CarExpert calculates an effective cost of $59,990 before on-roads for the manual four-door five-seat pickup, $60,490 for the automatic cab/chassis and $61,990 for the automatic dual-cab pickup. ²³

Mechanically, both publications describe the SR5 as carrying a 2.8-litre turbo-diesel four-cylinder producing 150kW and up to 500Nm in automatic form (420Nm with the six-speed manual, per CarExpert), with 48-volt mild-hybrid assistance on automatic variants and a 3500kg braked towing capacity. Standard SR5 equipment includes 18-inch alloy wheels, LED headlights, heated front seats, dual-zone climate control and a 12.3-inch infotainment touchscreen; 4X4 Australia adds a locking rear differential, wireless phone charging, a multi-terrain monitor on automatics, and payload between 965kg and 1000kg depending on variant. ²³⁴

For scale, GoAuto notes the latest-generation HiLux reached Australian dealerships in December 2025 with revised styling, updated technology and a consolidated 2.8-litre diesel range — meaning the incentive arrives less than a year into the new model's life. CarExpert adds that the SR5 grade opened $3320 higher than its predecessor and the SR5 cab/chassis by $3910, and calls the $4000 contribution significantly bigger than the $1500 finance deposit bonuses offered in 2022 and 2024, though 2020 drive-away promotions delivered reported savings of almost $9500. ²³

The sales backdrop behind both campaigns

Both incentives land against a shifting competitive picture in the ute segment. GoAuto reports that September 2026 VFACTS figures showed HiLux 4x2 deliveries down 45.1 per cent year-on-year to 480 units and HiLux 4x4 sales down 4.7 per cent to 3975, with combined HiLux sales down 11.7 per cent to 4455 for the month, while the Ford Ranger recorded 5062 deliveries, up 4.0 per cent. ²

Year-to-date, GoAuto reports combined HiLux sales of 36,616 units, down 10.3 per cent, leaving Toyota 1242 deliveries behind Ranger heading into the final quarter. CarExpert independently cites the same 1242-unit year-to-date gap and adds market context: the HiLux was Australia's best-selling vehicle for seven consecutive years to 2022, with Ranger taking the top spot for the past three years. ²³

CarExpert also reports a direct response from Toyota on volume expectations, quoting sales vice president John Pappas from an October media briefing at the company's Melbourne head office: "Based on where we are right now, and with the plans that we've got for the last quarter, we'll be number one again this year for the 31st year in Australia," and that the final quarter would be a record exceeding the roughly 66,000 deliveries of the equivalent period in 2020. That is a manufacturer forecast from a company briefing, not an outcome. ³

Two offers, two structures

The two promotions are not directly equivalent. Ford's incentive is a prepaid digital fuel card (or, at the buyer's option, an equal purchase-price reduction) with no financing requirement, valued at $5000 on eligible MY26.5 stock and $4000 on MY27 models, claimable within 90 days of purchase. Toyota's $4000 is a deposit contribution contingent on financing at least $10,000 through Toyota Finance, meeting its lending criteria, and settling by February 28, 2027 — so its real value to any buyer depends on the interest rate, fees and loan structure attached to the finance contract, which the published figures do not specify. ¹²⁴

CarExpert notes Ford is also running separate drive-away deals on various Ranger grades, including the MY27 Black Edition V6 4x4 dual-cab pickup at $59,000 drive-away, and that 4X4 Australia reported the Toyota HiLux SR5 offer earlier in October, alongside a parallel Mahindra Scorpio Z8+ discount below $40,000 drive-away. Buyers comparing the campaigns should confirm with dealers which specific variants, build dates and stock remain eligible, as both offers expire on December 31, 2026. ³⁴