Branded Financial Services adds business development managers for NSW, Victoria and Tasmania
AutoTalk Australia reports the Avanti Finance-owned vehicle lender has appointed Troy Cheney and Prince Paul as business development managers, extending a run of sales hires that began in July.
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New business development managers for three states
Motor vehicle finance provider Branded Financial Services has appointed Troy Cheney as senior business development manager for New South Wales and Prince Paul as business development manager for Victoria and Tasmania, AutoTalk Australia reported on October 18. The company, which is owned by New Zealand specialist lender Avanti Finance, says the two roles expand its regional sales coverage and its support for introducers — the brokers and dealers who bring it finance business. 1
According to the AutoTalk Australia report, both appointees bring experience in broker support, relationship management and specialist lending. Their prior employers were not detailed in the announcement. 1
Branded Financial Services national sales manager Tony Farnell framed the hires as a continuation of the company's investment in its distribution network. "We're continuing to invest in the people and regional coverage that make it easier for introducers to access the support they need," he said in the AutoTalk Australia report. "Troy and Prince bring strong industry experience and a relationship-focused approach, helping us provide responsive, practical support across New South Wales, Victoria and Tasmania." 1
The latest step in a wider sales build-out
The new appointments follow a run of sales hires across the year. In July, AutoTalk Australia reported that Mendish Sekhon had joined Branded Financial Services as business development manager for Western Australia and South Australia, after previous roles at Bankwest, ANZ and Australian Motorcycle and Marine Finance, where she supported broker networks in both states. 2
In August, the company added three further sales roles, AutoTalk Australia reported: Ross Saunders as head of sales enablement, after two years with the business as a consultant; Michael Maglis providing national support from an office-based business development manager role; and the Sekhon appointment covering Western and South Australia. Saunders works alongside national sales manager Tony Farnell, taking responsibility for sales planning, introducer engagement and service delivery, with the structure intended to free Farnell to spend more time with key broker, dealer and aggregator partners. 3
"These changes create clearer accountability within our team, strengthen our national coverage and allow us to provide a more responsive and consistent experience for our partners, wherever they are in Australia," chief executive Liesl Knox said at the time of the August changes, according to AutoTalk Australia. 3
About the company
Branded Financial Services was founded in 2011 and was acquired by Avanti Finance in 2019. The New Zealand-based lender provides property, vehicle, personal and business finance on both sides of the Tasman and has more than 37 years of lending experience, according to AutoTalk Australia's July report. Branded provides finance for cars, utes, light commercial vehicles, motorcycles, caravans and motorhomes through dealer and broker networks. 123
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