Chery Australia reaches 100 dealerships with Indooroopilly showroom opening in Brisbane

Century mark reached in Brisbane retail setting

Chery Australia has opened its 100th dealership, a showroom operated by Eagers Automotive inside Indooroopilly Shopping Centre in Brisbane. AutoTalk Australia reports the store sits within Eagers' Automall West site, a facility AutoTalk first reported in 2021 when Eagers signed a deal with AMP Capital to open sales and service facilities in the centre, including a 12-bay rooftop quick service area. ¹

"Reaching 100 dealerships is a significant achievement for Chery Australia and a reflection of the confidence our dealer partners have in the brand and our long-term commitment to the Australian market," Chery Australia chief operating officer Lucas Harris told AutoTalk Australia. He added that the brand's expansion had been driven by strong customer demand and that reaching 100 dealerships would let it bring its products and customer experience to more Australians. ¹

Gordon Haining, executive general manager at Eagers, told AutoTalk Australia the group is increasing its representation with Chery in Queensland, describing Indooroopilly as an ideal location giving customers convenient access to the brand in a high-profile retail environment. ¹

A target met ahead of its deadline

The opening completes a target Chery Australia had set publicly. Writing in November 2025, the NRMA's Open Road reported the brand then had a dealer network of 85 sites and wanted to have 100 dealerships by the end of 2026, alongside plans to double its internal head count from 85 people to 160 people within 12 months. ⁸

Chery's own brand pages had likewise stated a target of 100 dealerships by the end of 2026, from a base of more than 85 authorised dealers equipped for warranty claims, scheduled servicing and parts supply. ³⁴

Consumer guidance published by Ajust in September 2026 similarly listed around 85 authorised sites nationally with a stated target of 100 dealerships by the end of 2026, meaning the Indooroopilly opening brings that goal in ahead of the deadline. Ajust also noted Chery's ownership package includes a 7-year unlimited-kilometre warranty, up to 7 years of roadside assistance and 7 years of capped-price servicing. ⁷

Sales momentum behind the network push

AutoTalk Australia reports Chery sold 4,205 new vehicles in Australia in September, up 21.8 per cent on the same month last year, and placed 10th in the September brand rankings. The brand's local range covers hybrid, plug-in hybrid and electric models, with the Stockman diesel plug-in hybrid ute still to come. ¹

The September result continues a strong trajectory. The NRMA's Open Road reported in November 2025 that Chery had reached 13th in outright sales for the year, up from 23rd in 2024, with the Tiggo 4 Pro SUV finishing seventh in the October 2025 VFACTS figures. At that time, chief operating officer Lucas Harris said the brand was aiming to be a top five player in Australia inside the next three years. ⁸

Harris also told the NRMA's Open Road that Australia could be nearing capacity for new brand arrivals because of retail space constraints. "If every new brand comes to Australia and wants an 800 square-metre showroom – where are they? There's not enough," he said, predicting some rationalisation of existing retail footprints. He declined the suggestion Chery had exceeded initial expectations, saying there were "so many things I think we could do better", including brand awareness. ⁸

Context: Chinese brands racing to a century

The milestone lands in the same week as a rival's equivalent. GoAutoNews Premium reports Geely opened its 100th Australian dealership on 13 October 2026, at Mandurah in Western Australia, less than two years after debuting locally in March 2025 with 22 foundational outlets. GoAutoNews Premium notes that milestone reflects the broader pace of Chinese-brand network expansion: BYD currently has 120 dealerships and expects 200 by mid-2027, GWM published 123 dealerships in January 2026, and Chery Group sub-brand Lepas is launching with 30 dealerships from day one. ⁵

GoAutoNews Premium separately puts Chery's own count at 100 dealerships according to its website, having returned to Australia in 2023, consistent with the Indooroopilly opening. Geely, by contrast, has delivered 23,632 vehicles year to date to the end of September 2026, a 639.2 per cent increase over the prior year, led by the EX5 on 12,745 deliveries. ⁵

Chery Group's growing multi-brand presence also shapes how its network is used. CarExpert reports the incoming Lepas brand will launch in October with 40 dealers, plans for 50 by the end of 2027, and will use existing Chery Group dealerships as service agents while running a totally independent sales network. CarExpert adds that the Chery brand's network alone was around 120 locations at the time of that September report, with expectations of roughly 150 by the end of 2027 – a figure stated before the official 100th-dealership announcement and higher than the count cited at the milestone event. ⁶

Support infrastructure backing the network

Network growth has been paired with parts investment. Chery's own brand pages state the company has built a parts warehouse in Melbourne stocked with more than $28 million of inventory, with Brisbane and Perth warehouses planned by the end of 2026. Chery says lots of its models share core powertrain and chassis components, so a smaller parts pool covers a broader range of vehicles. Ajust's consumer guidance cites the same Brisbane and Perth plans and places the Melbourne inventory figure at around $30 million. ³⁴⁷

The workshop side matters too, because complaints about newer brands cluster around service capacity and parts supply. Ajust's case data lists the most-reported Chery pain points as spare-parts delays, service booking backlogs and communication gaps during extended repairs, with owner accounts including a 58-day service period and a first scheduled service cancelled twice within a fortnight. Ajust also documents recall REC-006636, covering 5,556 Tiggo 8 Pro Max vehicles built 2023–2026 and issued in June 2026 for a brake line that may rub against the engine and leak brake fluid, with free repairs. ⁷

Chery argues its warranty and service package addresses those concerns. Its brand pages highlight a 7-year unlimited-kilometre warranty as standard across the range, a separate 8-year unlimited-kilometre high-voltage battery warranty for electrified models, capped-price servicing for the first seven scheduled services that stays with the vehicle, and 5-star ANCAP ratings across core models including the Tiggo 4, Tiggo 7 Pro, Tiggo 8 Pro Max and the Omoda 5 / E5 platform. ³⁴

Chery's warranty stance also underpins longer-term plans. At the 2026 Chery Auto Battery Night in Wuhu, the group revealed its next-generation Rhino battery targeting up to 500km of range in eight minutes of charging and 5,000 charge cycles, plus solid-state prototypes at 400 Wh/kg with a 600 Wh/kg roadmap for ranges beyond 1,500km – technology claims from the manufacturer that remain forward-looking rather than confirmed Australian product specifications. ²