Geely Auto Australia reaches 100 dealerships with Mandurah opening 18 months after launch

100th dealership opens in Mandurah

Geely Auto Australia has opened its 100th dealership, in Mandurah on the Western Australian coast, a little over 18 months after the brand launched locally in March 2025. AutoTalk Australia reports the milestone comes as Geely continues to expand access to sales and servicing across regional and rural Australia. ¹

The network's growth has been rapid. AutoTalk Australia reports Geely launched with 22 dealerships, and by the end of 2025 the network had doubled in size and established a presence in every state and territory. All Australian dealerships offer servicing, and the network is supported by a national parts and accessories warehouse in Melbourne. ¹

Geely Auto Australia managing director Alex Gu welcomed the opening. "We are extremely proud to celebrate the opening of our 100th Australian dealership – a significant milestone for Geely, and a testament to the strength of our growing network," he said, according to AutoTalk Australia. Gu also thanked dealer partners for the "trust, passion, and commitment" they had shown in building the brand in Australia, calling the 100-dealership figure a reflection of "the incredible momentum behind the brand". ¹

From 10,000 sales to a 100-outlet network

The dealership milestone follows a fast sales trajectory. GoAuto reported in May 2026 that Geely Auto had delivered its 10,000th vehicle in Australia 14 months after launching, coinciding with the opening of Geely Sutherland in Sydney, when the national retail footprint exceeded 60 outlets. The publication noted Geely reached 5000 deliveries in its first nine months and doubled that tally in the following five months, a trajectory the company said few new Australian entrants had matched. ⁴

GoAuto reported that Geely's growth has been driven by Australian demand for electrified vehicles, with the manufacturer claiming its EX5 electric SUV ranked as Australia's second best-selling battery-electric vehicle in April, and the Starray EM-i plug-in hybrid third in the PHEV segment. GoAuto also reported the Starray EM-i Inspire Extended Range arriving with a 29.8kWh battery, 136km of EV-only WLTP range, 996km of total combined range, 1.5L/100km fuel consumption and a $41,490 plus on-road costs price. Those rankings are Geely's own claims as reported by GoAuto, not independently audited data. ⁴

The brand's Australian performance sits within a broader global expansion. Geely Auto Group reported that overseas sales reached a record 474,228 units in the first half of 2026, up 158 per cent year on year and exceeding its total overseas sales for full-year 2025. In the same release, the manufacturer said the Starray EM-i had become Australia's best-selling PHEV SUV in May, a claim from Geely's own figures. GoAuto's May report, by contrast, had placed the model third in the PHEV segment for April, illustrating how its segment standing has shifted month to month between company-reported rankings. ²⁴

Dealer recognition in the brand's first year

AutoTalk Australia reported in March 2026 that Geely Auto Australia marked its first anniversary by hosting 80 dealer partners and guests at its inaugural National Dealer Conference in Sydney on March 12, where 17 awards were presented across performance categories. Geely Epping took home the inaugural Pinnacle Dealer Excellence Award, and Geely Artarmon claimed first place in the metro Sales Excellence category, with Geely Reynella first in the provincial and rural division. ³

At that conference, Gu said the dealer network had been essential to the brand's first-year success. "Their commitment, professionalism, and passion for serving our customers have been essential to our success in our first year down under," he said, as quoted by AutoTalk Australia. With the launch dated March 11, 2025 and two new models introduced in the first year, AutoTalk Australia's latest report shows the network has since grown from roughly 44 outlets at the end of 2025, past the more-than-60 footprint GoAuto recorded in May 2026, to the 100 sites announced this month. ³¹⁴