Nexen Tire opens fourth Australian logistics hub in Perth to complete nationwide network

Perth hub completes an east-to-west supply chain

Nexen Tire has opened a new distribution centre in Perth, its fourth logistics base in Australia and its first in the country's west, according to reporting by the Chosun Ilbo's business outlet. The company announced the opening on 7 October, saying the move extends a supply chain that had been concentrated in eastern cities including Sydney, Melbourne and Brisbane. ¹²⁴

The Korean-language business press describes the Perth centre as completing a nationwide, east-to-west distribution network for the tyre maker. Seoul Economic Daily's English service reported that Nexen had built its logistics bases mainly around major eastern cities, and that the Perth opening gives it a nationwide footprint for the first time. ²³⁵

Through the new hub, Nexen plans to improve inventory management efficiency within Australia, significantly shorten delivery times and respond quickly to shifts in local demand, the company said. A Nexen official said the centre provides "the foundation to supply products reliably beyond the east coast and into the western region". ¹²⁴

The announcement did not disclose the Perth facility's size, capacity or staffing details, and the reports carried no opening timetable beyond confirming it is now operational. ¹²

Growth at the Australian subsidiary

The Perth opening comes with the company's Australian business expanding quickly by its own account. Nexen said sales at its Australian subsidiary rose more than 50 per cent in the first half of this year compared with the same period last year, and are 2.6 times higher than in the first half of 2024, Chosun reported. These are company-supplied figures rather than independently audited results. ¹⁴⁷⁵

Digital Daily, reporting the same announcement, framed the western expansion as an early build-out ahead of further sales growth, noting that Australia's geography makes regional logistics access a key factor in tyre sales competitiveness. That characterisation is the outlet's analysis rather than a company statement. ⁵

A related element of the company's Australian supply strategy appeared earlier in the year: a March release distributed via AAP and PR Newswire said that with a Rocklea, Queensland warehouse opened in 2025, Nexen then operated three dedicated logistics hubs across New South Wales, Victoria and Queensland, and was planning a new Western Australia warehouse "later this year" — the facility now confirmed in Perth. ⁶

Shop branding and Sydney FC sponsorship

Alongside the logistics build-out, Nexen said it will officially introduce its "shop branding" program in Australia, applying its brand identity to partner stores' signage, interior decor and displays. The design is to be unified around the company's signature purple to increase brand exposure, according to the company statements carried by Chosun and Ajunews. ¹³⁴

This corresponds to the Nexen Point Dealer Program described in the company's March release, which said that from 2026 Nexen Tyre Australia planned a nationwide rollout unifying external signage, in-store interiors and merchandising guidelines for a consistent brand experience across its retail partners. ⁶

Sports marketing will also continue. Nexen has been an official sponsor of Sydney FC since the 2024/25 season and will continue the sponsorship into the 2026/27 A-League season, which the company says opens on 16 October, multiple Korean outlets reported from the announcement. ¹⁴⁷²

Nexen also said it is strengthening replacement tyre sales across Australia and the wider Asia-Pacific region by expanding new distribution channels, Ajunews reported. ³

OE pedigree and the Australian replacement market

The Perth expansion sits within a wider push into the Australian replacement market. In March, the company launched its N'BLUE S high-performance summer tyre in Australia, a product it said had been proven in the European replacement market and supplied as original equipment for European models as well as electric vehicles including the Hyundai Casper EV, Kia Niro and PV5, per the PR Newswire release distributed by AAP. The tyre carries Nexen's EV ROOT mark, designating suitability across combustion, hybrid and electric powertrains. ⁶

Nexen's broader credentials as an original-equipment supplier to Porsche, Mercedes-Benz, BMW and Audi were also cited in the October announcement coverage, with Chosun reporting that the company plans to use that OE experience alongside its expanded logistics network and local marketing to widen its sales base in Australia. ¹⁴⁷

The March release quoted Nexen chief executive John Bosco (Hyeon Suk) Kim saying the N'BLUE S launch "reflects our commitment to delivering high-performance summer tyres across the Asia-Pacific region", with the strengthened local logistics and retail network intended to expand the company's presence in the Australian replacement market. ⁶